London, UK - New clinical research released today proves that the sound of a luxury car engine appeals to our primal instincts, surprisingly more so for women, even if they claim to have no interest in cars.
The study by luxury motor insurers Hiscox, found that the roar of a Maserati turned women's heads the most.
Participants of the clinical study were exposed to a recording of various super-car engines being revved. They listened to the roaring engines of a Maserati, a Lamborghini and a Ferrari; and they were also exposed to a recording of a Volkswagen Polo, to ensure a fair comparison of arousal was measured with an every-day vehicle.
After 20 minutes their response was measured by the levels of the hormone, testosterone, secreted in their saliva.
The results showed:
The Maserati had the biggest impact on women with 100% of the female participants showing a significant increase in testosterone secretion
100% of female participants showed a decrease in testosterone in reaction to the Polo
50% of male participants showed an increase in testosterone in reaction to the Maserati.
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